NEXEN
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Nexen is a Singapore-based company known for its power tracks, Asia’s first integrated power track and smart light system. Founded in 2019, the company is dedicated to making modern products that improve and integrate with consumers’ daily lives.
ARISE Power Track / Soft Sand
The Palette
The Challenge
The existing NEXEN brand identity did not reflect the lifestyle and preferences of the target audience, necessitating a strategic overhaul.
The Goal
As the electronics and home improvement market grows, the goal was to soften the brand’s tone and introduce lifestyle imagery that could better appeal to both male and female consumers.
NEXEN x Hunter & Match
/ THE GALLERY
H&M proposed a comprehensive refresh that included new product images, a revised brand voice, and collaborating with homeowners, entrepreneurs, and business owners.
The Takeover
H&M executed an extensive takeover of Nexen’s Instagram and website, transforming the look and feel of the brand. This overhaul featured a new social media strategy, content creation, product photography, lifestyle shoots, and storytelling.
AFTER
BEFORE
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Through a strategic collaboration with Hunter & Match, Nexen successfully freshened its brand to appeal to the key demographic. This case study illustrates how thoughtful content creation and brand positioning can lead to meaningful engagement and increased sales in a competitive market.
James Kuah, Nexen
Delivering Real Results
The brand refresh led to a significant increase in inquiries and sales. The new aesthetic not only attracted the targeted audience but also revitalised interest in Nexen’s offerings. The engaging lifestyle imagery and authentic stories resonated deeply, fostering a stronger connection with potential customers.